Tag: Cultural Consulting
22 Feb 2016
A Perfect Case Study For Cultural Consulting
Recent news of Walmart’s failure in Brazil confirms what multicultural communications companies have been preaching for years: strategies for global success must always incorporate the region’s local culture, not just the language. Reuters article, “Insight: Lost in Translation, Walmart Stumbles Hard in Brazil,” outlines that Walmart’s American culture does not translate well in Brazil. American […]